Social Director
6 to 12 Mth Senior Strategic Advisory and Mentoring Program
Senior-level social media strategy.
Ongoing guidance.
Real-world support.
You don't need to hire a $175,000 Social Media Director to gain access to senior strategic thinking.
Social Director provides ongoing access to Nicole's expertise, helping you make better decisions, strengthen your strategy and ensure your social media activity continues to support real business outcomes.
Whether you're managing social media for your own business or you're the sole digital person inside an organisation, Social Director gives you something most people never have:
An experienced strategic advisor in your corner.
Who’s it for?
Social Director is designed for people who already have social media in motion but need ongoing strategic oversight to maximise its impact. It's ideal for:
Business owners managing their own social media
Solo social media or marketing managers within organisations
Consultants and freelancers looking to strengthen their strategic capability
If you're capable of managing the day-to-day but want greater confidence in your direction, content and decision-making, Social Director is designed for you.
What you’ll gain
Through a combination of structured group advisory sessions and tailored one-on-one support, Social Director helps you:
Strengthen your social media strategy
Solve challenges before they become problems
Keep content aligned with your business objectives
Build confidence in your decision-making
Stay ahead of platform updates and emerging trends
Access senior strategic advice without employing a full-time specialist
Importantly, Social Director doesn't replace your role... it strengthens it.
You remain responsible for creating and managing your content while Nicole provides the strategic oversight, coaching and guidance that helps everything work together.
Your mentorship includes:
Weekly Strategic Advisory Sessions
Small-group mentoring focused on:
Platform updates
Emerging trends
Strategic planning
Content direction
Problem solving
Live Q&A
Monthly 1:1 Strategy Session
A dedicated one-hour session focused entirely on your organisation, content, challenges and goals.
Ongoing Strategic Updates
Receive curated updates covering:
Platform changes
Algorithm shifts
Emerging trends
New tools
Practical opportunities to improve performance
Peer Learning
Learn alongside business owners, consultants and in-house marketers from a diverse range of industries.
Sometimes the best solution comes from someone solving the same problem in a completely different sector.
Why Social Director Works
Most social media managers (and business owners) don't need more 'webinars' or content ideas.
They need someone to challenge their thinking.
Someone to tell them when they're heading in the right direction.
Someone to simplify the complexity.
Someone who's already solved the problem they're trying to work through.
That's exactly what Social Director provides.
Investment
Social Director is a premium strategic advisory program for organisations and professionals seeking ongoing access to senior social media expertise.
Individual memberships commence from $1,850 + GST per month.
Team memberships are tailored to organisational requirements.
As membership numbers are intentionally limited, applications are reviewed to ensure the program is the right fit for both the applicant and the wider Social Director community.
Customised Social Media & Digital Workshops
Nicole delivers customised, strategy-led workshops designed to help organisations use social media and digital platforms more effectively, efficiently and with greater impact.
Each session is tailored to your organisation’s specific goals, audience, internal capabilities and communication priorities. Whether that’s improving engagement, increasing brand visibility, supporting recruitment, strengthening reputation or refining internal processes.
Rather than focusing on trends or surface-level tactics, these workshops are built around clarity, purpose and performance. Nicole works with teams to better understand how platforms actually function, what content drives meaningful results and how to align digital activity with broader organisational objectives.
My workshops are highly practical and interactive, giving participants the opportunity to apply what they’re learning in real time - reviewing current content, identifying gaps, refining workflows and uncovering immediate opportunities for improvement.
Key focus areas can include:
Platform strategy and audience alignment
Content direction and prioritisation
Streamlining processes and improving efficiency
Creating engaging, human-led content
Understanding and using analytics to inform decisions
Identifying quick wins and long-term opportunities
By the end of the workshop, teams walk away with clear direction, practical tools and a confident understanding of how to make their social media and digital efforts work harder, without adding unnecessary workload.
This 30-minute power session is designed to help you get clarity, direction and actionable steps to elevate your social media presence and boost your business online.
Nic will focus on growth opportunities and content ideas tailored specifically to your brand. This session can also be useful for people experiencing issues with their social media and would like some direction. To make the most of our time together, you'll be asked to provide key details about your current social media platforms and goals before the session.
This helps us hit the ground running and dive straight into the good stuff - no time wasted!
Please note: While we’ll cover as much as possible during the session, however not every issue or question may be fully resolved in 30 minutes. If you need additional support, a custom quote for extended services can be provided after the consult. Let’s get your socials working smarter, not harder.
*This is a Google Meet session - a video link will be generated after booking.
This 30-minute power session is designed to help you get clarity, direction and actionable steps to elevate your social media presence and boost your business online.
Nic will focus on growth opportunities and content ideas tailored specifically to your brand. This session can also be useful for people experiencing issues with their social media and would like some direction. To make the most of our time together, you'll be asked to provide key details about your current social media platforms and goals before the session.
This helps us hit the ground running and dive straight into the good stuff - no time wasted!
Please note: While we’ll cover as much as possible during the session, however not every issue or question may be fully resolved in 30 minutes. If you need additional support, a custom quote for extended services can be provided after the consult. Let’s get your socials working smarter, not harder.
*This is a Google Meet session - a video link will be generated after booking.
Filming & Production
Nicole leads the entire filming and production process from concept to delivery. Ensuring every piece of content is purposeful, polished and built to perform across social media, paid ads, and broader business use. This isn’t just ‘shooting content’. It’s a strategic production process grounded in what actually works online.
What’s included:
Creative direction and content ideation aligned to your brand and goals
Detailed briefs and shoot planning
Scheduling and on-site filming coordination
Professional editing tailored to platform formats (Reels, TikTok, ads, etc.)
Optimisation for current trends, audience behaviour and performance data
Refinement to ensure content feels natural, engaging and on-brand
Fast, efficient digital delivery so you can start using your content immediately
Every video is created with platform-first thinking, designed to hold attention and drive action.
Nicole has led filming and production for national aged care organisations, internationally recognised brands, hospitality venues, major events and state political campaigns, bringing a level of experience that blends creativity with commercial results.
