With more than 20 years' experience in community development, social and digital strategy, I bring a rare blend of private industry and government know-how and a proven track record for individual, organisational and government digital communications.

I’m the go-to social media expert for Australian mainstream media, regularly featured on Channel 7, 9 and 10, in radio interviews across the country, and with opinion pieces published in The West Australian, Sydney Morning Herald, WA Today, Mumbrella and many more.

Alongside my media work, I curate and deliver tailored workshops for business and government, provide strategic digital oversight for political candidates during election campaigns and help individuals and organisations through the digital jungle (and risk management sh*tshows). When the stakes are high, I can help with a steady hand and a solid foundation.

My level of experience, from developing award-winning digital strategies right down to creating scroll-stopping video content have have helped businesses and organisations in multiple industries grow online, build communities, and drive real results. Whether you're in health, government, retail, property or food and beverage, I know how to craft social that works.

I’m also partial to a good wine on First Friday, Mint Slice biscuits, tropical holidays, long lunches and telling bad jokes (the worse, the better).