SOCIAL DIRECTOR
Senior-level social media strategy, creative direction and real-talk support, without the agency fees, the bullsh*t or doing it all alone.
SOCIAL DIRECTOR is ongoing access to senior-level social media expertise, providing strategic direction, oversight and decision-making support for organisations, business owners and social media professionals.
Social media is relentless…
Doing it alone is even harder.
You don't need to hire a $175,000 Social Media Director to gain access to senior strategic thinking.
Social Director provides ongoing access to Nicole's expertise, helping you make better decisions, strengthen your strategy and ensure your social media activity continues to support real business outcomes.
Whether you're managing social media for your own business or you're the sole digital person inside an organisation, Social Director gives you something most people never have:
An experienced strategic advisor in your corner.
Social Director
Register your interest before the program launches on 3rd August.
16 of 20 places remaining.
Four members are already inside. Get priority access before doors open publicly.
Who is SOCIAL DIRECTOR for?
Social Director is designed for people who already have social media in motion but need ongoing strategic oversight to maximise its impact. It's ideal for:
Business owners managing their own social media
Solo social media or marketing managers within organisations
Consultants and freelancers looking to strengthen their strategic capability
If you're capable of managing the day-to-day but want greater confidence in your direction, content and decision-making, Social Director is designed for you.
Built for people doing it without backup.
What you’ll gain
Through a combination of structured group advisory sessions and tailored one-on-one support, Social Director helps you:
Strengthen your social media strategy
Solve challenges before they become problems
Keep content aligned with your business objectives
Build confidence in your decision-making
Stay ahead of platform updates and emerging trends
Access senior strategic advice without employing a full-time specialist
Importantly, Social Director doesn't replace your role... it strengthens it.
You remain responsible for creating and managing your content while Nicole provides the strategic oversight, coaching and guidance that helps everything work together.
Your mentorship includes:
Weekly Strategic Advisory Sessions
Small-group mentoring focused on:
Platform updates
Emerging trends
Strategic planning
Content direction
Problem solving
Live Q&A
Monthly 1:1 Strategy Session
A dedicated one-hour session focused entirely on your organisation, content, challenges and goals.
Ongoing Strategic Updates
Receive curated updates covering:
Platform changes
Algorithm shifts
Emerging trends
New tools
Practical opportunities to improve performance
Peer Learning
Learn alongside business owners, consultants and in-house marketers from a diverse range of industries.
Sometimes the best solution comes from someone solving the same problem in a completely different sector.
Senior oversight. Real talk. Actual results.
This isn't a course, a template pack or a Facebook group. This is ongoing strategic mentoring - tailored to your business, your platforms, your goals.
Why SOCIAL DIRECTOR works
Most social media managers (and business owners) don't need more 'webinars' or content ideas.
They need someone to challenge their thinking.
Someone to tell them when they're heading in the right direction.
Someone to simplify the complexity.
Someone who's already solved the problem they're trying to work through.
That's exactly what Nicole and the SOCIAL DIRECTOR provides.
Investment
Social Director is a premium strategic advisory program for organisations and professionals seeking ongoing access to senior social media expertise.
Individual memberships commence from $1,850 + GST per month.
Team memberships are tailored to organisational requirements.
As membership numbers are intentionally limited, applications are reviewed to ensure the program is the right fit for both the applicant and the wider Social Director community.
Common questions. Straight answers.
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No - and that's the point. Social Director is for people who can handle the day-to-day posting and content creation, but need senior strategic oversight to make sure it's actually working. I'm the Director, not the doer.
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If you have the basics in motion and you're ready to grow, yes. Social Director isn't a beginner's course, but new digital marketers who want real mentoring (not just theory) will thrive here. My mentorship community includes a range of experience levels.
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All of them - Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube. We deal with the full Meta sh*tshow and everything else the algorithm gods throw at us. Platform strategy is tailored to your situation, not a one-size-fits-all approach.
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It's ongoing, live and personalised. Courses give you pre-recorded content and leave you to figure it out. Social Director gives you access to a senior strategist and a community of practitioners - your learning evolves, your strategy evolves, your business evolves - and I support it - in real time.
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Because I include a dedicated monthly 1:1 with every member, plus weekly group calls and strategic pivots. That's a real time commitment, and I'm not willing to dilute it. Twenty members means I can give each person genuine attention. When those places are gone, the program is full.
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If your team manages social media internally and needs senior strategic oversight - yes. If you run your own social media - absolutely. Social Director has members from government organisations, aged care providers, business coaches and private sector businesses. If you have more than one solo social media gem in your organisation - we can work with that too - team membership is available on application - get in touch to discuss.
